Tag Archives: expert

OTC drugmakers face an uphill battle on Amazon. But they should still be there, expert says

Amazon is now the third-largest digital ad platform, but pharma marketers are mostly shut out. That’s because most of Amazon’s ads are for products sold by retailers, and of course, prescription drugs can’t be purchased that way. At least, not yet. Amazon continues to show interest in healthcare in general and in the pharmacy and… Read More »