Tag Archives: Battle

OTC drugmakers face an uphill battle on Amazon. But they should still be there, expert says

Amazon is now the third-largest digital ad platform, but pharma marketers are mostly shut out. That’s because most of Amazon’s ads are for products sold by retailers, and of course, prescription drugs can’t be purchased that way. At least, not yet. Amazon continues to show interest in healthcare in general and in the pharmacy and… Read More »

Walmart, Home Depot adopt health insurer tactic in drug copay battle

NEW YORK (Reuters) – Walmart (WMT.N) and Home Depot (HD.N), two of the top 10 U.S. employers, have embraced a health insurance strategy that punishes drugmakers for using discount cards to keep patients from switching or stopping their medications. FILE PHOTO – A worker walks past the pharmacy in a new Walmart Express store in… Read More »