Tag Archives: Amazon

OTC drugmakers face an uphill battle on Amazon. But they should still be there, expert says

Amazon is now the third-largest digital ad platform, but pharma marketers are mostly shut out. That’s because most of Amazon’s ads are for products sold by retailers, and of course, prescription drugs can’t be purchased that way. At least, not yet. Amazon continues to show interest in healthcare in general and in the pharmacy and… Read More »

Amazon launches connected medical device brand focused on diabetes, cardiovascular disease

Amazon’s latest move into the healthcare arena will be focused on helping consumers manage their diabetes or cardiovascular conditions, according to an announcement from Arcadia Group, a brand consultancy firm partnered with the online retail giant. The two companies have launched a new exclusive line of consumer-use medical devices, called the Choice brand, that has… Read More »